The following excerpt from BUSINESS AMERICA outlines some errors frequently made by inexperienced exporters:

1. Failure to obtain qualified export counseling and develop a master international marketing plan before starting to export business.
2. Insufficient commitment by top management to overcome the initial difficulties and financial requirements for exporting.
3. Insufficient care in selecting overseas distributors.
4. Chasing orders from around the world instead of establishing a basis for profitable operations and orderly growth.
5. Neglected export business when the US market booms.
6. Failure to treat international distributors on an equal basis with domestic counterparts.
7. Assuming a given market technique and product will automatically be successful in all countries.
8. Unwillingness to modify products to meet regulations or cultural preferences of other countries.
9. Failure to print service, sale, and warranty messages in locally understood languages.
10. Failure to consider use of an export management company.
11. Failure to consider licensing or joint-venture agreements.
12. Failure to provide readily available servicing for the product.