Search Engine Marketing ? How It Can Help Your Business
SEM ? NOT SMM!
Search engine marketing is a way to gain more visibility and ?moretraffic on the major search engines such as Google, Yahoo, Bing and MSN by using contextual advertising, paid placements and paid inclusions. Basically, search engine marketing can be done successfully in two ways; increasing visibility through search engine marketing (SEO) and getting online traffic via paid advertising such as PPC campaigns, banner ads and so on.
Search engine optimization is often carried out to improve the rank of a website on the major search engine, and to increase its online presence, which will automatically result in much more traffic to a site that is being optimized.
More traffic being driven to your professional website creation, means more potential buys and money for you!
?A large percentage of Internet users (67 percent) use search engines on the daily basis.
?Many studies have indicated that most popular way to find sites is through directories and SERPs as more than 87 percent of users now depend on them and search engines for searching websites.
?More than 579 million searches are done daily on the major search engines and directories. Today there are billions of pages on the Internet, so more and more users will now rely on search engines for their search.
?Search engines have proved their worth as the most cost effective and efficient online marketing tool. There are much larger purchases being done by the traffic coming from search engines as compared to any other form of advertising.
?The web directories and search engines deliver directly to the users who are searching vigorously for the information.
Thereare the platform for success in any business, internet services based or otherwise.
Search Engine Marketing (Blend of SEO and PPC)
Search engine marketing is actually a blend of both search engine optimization and PPC (Pay per Click) advertising. Search engine marketing (SEM) can be of huge benefit to your company if done in a proper way. It can not only provide a much greater visibility, but also a higher return on your investment. With much improved lead generation, you can not only expose your brand to millions of prospects, but also increase your online marketing sales and revenues.
SEO and PPC are a match made in heaven!
SEM should be done using both SEO and PPC campaigns to get best end results, which is top position on major search engines.
Being a major component that plays a significant role in the search engine marketing, PPC allows you to rank ads near the top of search engine results. However, you will have to pay for bidding on your niche keywords,which will bring you more business. It is important for you to choose proper keywords or else you may end up advertising to audiences that are not at all interested in what you are offering to them.
Just like trying to get people frequenting a strict religious forum to buy sex videos, likely not your best online marketing strategy!
Search engine marketing involves search engine optimization, which in turn uses article submissions, blog submissions, directory submissions and social media presence to get backlinks, which results in getting the higher ranking to a site on search engines making search engine marketing beneficial for the businesses. The best program I have used to do this is magic submitter.
?You can easily trace, measure, and test any aspect of search engine marketing campaign. Advertisers can easily determine the most effective strategies and messages that are getting them the desired results. You can track the results of each and every campaign within hours. Therefore, it is easy to modify or improve them to get much better results.
?The results and benefits of search engine optimization marketing tacticlasts much longer than any other type of marketing. Once you have finished your SEM campaign, the sales and resultant profits will continue to flow for a long time.
?With many reputable SEO service providers now offering their service at affordable rates, you can get started with your SEM campaign without any worry about its costs.
?You can reach much larger number of customers as compared to the traditional advertising methods.
?Several SEO service providers now offer Free SEO consultation & analysis, and free SEO report and this has made this process even more affordable.
?By including social media marketing in SEM campaigns, you can easily create buzz about your business, brand and products, and this will slowly spread amongst millions of online users on these social networks.
Do whatever it takes to make your presence known. SEM is key in this package of success and you need to make the most of it!
Quite unlike random advertising methods, where you spend huge amounts of money to advertise your products and services, and then wait for the customers to notice them, search engine marketing is focused precisely to attract highly targeted audience, which results in much better conversion and sales. This means that SEM can get you more customers as compared to the other advertising methods. Best of all, you won?t have to spend too much of your online marketing dollars to get the results. Further still, through search engine marketing you can provide much more information to your target customers by writing and then posting articles, blog posts, reviews, and various other write-ups that are directly related to your product of service.
And you know and I know that QUALITY writing is going to make that Google Panda happy, so happy he?ll boost your Search Engine Positioning!
The beauty of search engine marketing is that even small and medium businesses with their limited marketing budgets can compete with the global companies. And even surpass them in sales within their targeted areas that are local to them, or where they are interested in selling their products.
Also, unlike traditional advertising, SEM isnonstop,and is a publicly available activity that reaches out 24/7 to your customers at the time convenient to them. Your customers can also reach you from any part of the world. This takes you leagues ahead of your competition within a short period of time.
You like to DRIVE right?
As more and more businesses shift their focus to the Internet for increasing their business, you should also incorporate Internet search marketing in your overall business development plan to increase your online visibility and sales. Many people feel that this is true just for the Internet based businesses, but this kind of strategy is also necessary for the traditional offline businesses.
Today, more than 470 billion dollars worth of business is done using the Internet and it is increasing day-by-day. The biggest benefit of the Internet, is that any business can get across its message to millions of people in the desired areas at a cost, which is substantially less than the traditional offline marketing.
The online marketing today is just like the hype over the wheel invention. But for different purposes!
While there are numerous components of Internet search marketing, they can all fit into two broad classes of Internet marketing. However, before discussing them, it is necessary that we have general understanding on what actually makes search engines happy.
Mostly the Internet marketers talk about Google when they discuss search engines. However, there are other major players such as Yahoo, MSN and Bing, but Google is the king. Most of these search engines share the same criteria.
Get noticed by the Search Engines and be filthy rich!
Search engines are primarily not interested in the Internet marketers or their initiatives, but in the people who are interested in using their service to research on some subject, product or service. Search engines want to make sure that the person using their service gets the precise information he or she is looking for within seconds. So, when any user enters the keywords, search engines want to ensure that they provide links to many sites that have tons of information on that particular search item.
Learn how to grab attention here and you will be rewarded!
Therefore, the first requirement for any business that is interested in using the Internet search marketing is to figure out the terms (keywords) that are used by the prospective customer, and to provide the content that is relevant to those particular terms.
Organic Search Marketing
The ultimate goal of organic search marketing is to develop a site that is coded exactly in the same way as desired by all the major search engines. Because this can get the highest possible rankings to the sites of the Internet marketers when any person searches for their kind of products or services on search engines. The technique used for developing that kind of perfect website is often termed as search engine optimization (SEO).
You got all that?
On-page and Off-page SEO strategies
On-page strategies are the ones that can be implemented within your site content. They mostly relate to the things such as appropriate keyword density, META tags, relevant content, efficient page linking, page layouts and so on. On the other hand, off-page optimization strategies involve things such as social network marketing, content marketing, article & blog submission, social bookmarking, directory submission and so on. All these initiatives are aimed at improving the site visibility by getting quality backlinks from the other sites.
On and Off ? In and Out ? How do you like it? Both ways is good!
You deserve success on both accounts!
Search engines rank sites on the basis of their popularity (number of backlinks to their site), as this helps them in indexing it in a proper way, so that when searches are carried out for your specific niche keywords, your site delivers all that is required by the searcher.
Paid Search Marketing
Paid search marketing is not dependent on various SEO strategies to achieve first page rank on search engine result pages. Commonly referred to as PPC (Pay per Click) advertising, it is a online marketing process where ads are placed by incorporating your niche keywords and they appear on the search engine result pages whenever your keywords are searched by people on major search engines.
PPC is a highly useful tool for your business. USE IT!
So, the main concept is that you bid on some keywords and when searches for those keywords, your PPC ad will show up. When they will click on your ad, they will be directly taken to your sales page or squeeze page.
Methodology used in Sponsored Listings
Search engine marketing (SEM) companies function just like the traditional advertising companies, except that their ads are placed in the sponsored listing section of search engine result pages and not in any print or TV ad campaign. These companies are paid by the businesses running their ad campaign.
Search engine marketing campaigns have four components:
The headline or title of the ad, the URL of your site, the product or service details, and your niche keywords that you have chosen as ?triggers?.
Whether your PPC ad will appear in the sponsored listing or not will depend on the keywords chosen by you. They act as triggers and match with the keywords used by the user in the search query on the search engine, along with your bid for that key phrase or keyword, and whether you have maxed out your budget for that day.
The exact position of PPC ads is determined by the highest bid paid for that keyword by a business. Search engine gets paid only when someone clicks on a PPC ad.
PPC campaigns often have hundreds or sometimes even thousands of keywords. These ads start sending traffic to your site as soon as you have created them and have placed money in your account. These types of ads are great for time sensitive product launches or for building brands. Even though you are charged only when some person clicks on your ads, but still if your Internet search marketing campaign has some high volume keywords, then your campaign can turn expensive.
Therefore, whether you want to opt for the PPC marketing strategies or want to use organic search in your Internet search marketing, it definitely pays to understand how these search engines work and what they are actually interested in. This task sometimes becomes difficult because major search engines never use identical algorithms and they often change them without any warning.
Nothing can ever by easy can it?!